Features of Internet trading: who is this business format suitable for?

Today, online commerce (e-commerce) is developing rapidly. Online business is receiving much more attention than before. The global network allows goods and services to enter the global market. E-commerce is actively developing, since this type of sales of goods is extremely popular among the target audience. Due to lack of time, many simply do not visit physical retail outlets. And therefore, a fast and accessible virtual store at any time of the day comes to their aid. Electronic commerce (e-commerce) is a form of business transactions in which any interaction between the parties is carried out electronically. In today's environment, it is developing rapidly and working to constantly improve the way it does business. And at the same time it has its own characteristics:

• establishing contacts with the target audience of buyers occurs by attracting attention (advertising, interesting website design, email newsletters, etc.);
• ensuring complete control over the operations of payment, delivery and after-sales service is carried out using modern programs and databases, such as BAS, working with them is simple and comfortable thanks to the company SIDATA, which offers servers for rent at the lowest prices;
• an online store can be both the basis for creating a business and an auxiliary tool for expanding an existing company in order to additionally attract customers;
• The main drivers of e-commerce development are increased competition among online stores and the dynamics of the development of electronic payments.

Let's consider popular models of running a digital business in modern realities.

 Online trading business models

There are dozens of types of business models for online trading, but the following are considered the main ones:

• B2B: company - company;
• B2C: company – consumer (individual);
• C2B: consumer – company;
• C2C: consumer - consumer.

In all these models, the first participant acts as a seller of goods and services, and the second is the customer (consumer). Interaction often occurs through websites, social networks, platforms with certain services, etc. At first, the clients of online stores were residents of large cities, but gradually residents of towns and villages also joined them. This is primarily due to the awareness and ability of consumers to place an online order (availability of Internet connection, purchasing power), as well as logistical aspects. E-commerce in Ukraine currently, despite the difficulties associated with the war, continues to develop and attracts everyone’s attention, including international investors.

What are they like, online sellers of goods and services in Ukraine?

The online market today is dominated by such companies as Rozetka, Allo, Moyo, OLX, Prom.ua. But there are also representatives of small businesses. These are entrepreneurs of all ages:

• 37% – from 36 to 45 years;
• about 30% – from 26 to 35 years;
• according to 13% – 18-25 years old and 46-55 years old.

The gender percentage is approximately 63% for males and 37% for females. According to statistics, the majority of entrepreneurs who sell their goods on the marketplace live in the capital and the Kyiv region. Next we can distinguish the Kharkov and Dnepropetrovsk regions. A significant number of online sellers live in the Odessa region, as well as in the western part of Ukraine: in the Lviv, Khmelnytsky, Chernivtsi regions. The most popular products today are military ammunition and camping equipment, including burners, flashlights, thermal underwear; power banks, generators, components for computers and phones; women's and children's clothing, shoes; cosmetical tools; food and products for animals. E-commerce attracts newcomers who open new businesses even in times of war. For successful trading, they need cash flow accounting programs, as well as a place to store accounting records. The company can help with this SIDATA, which provides servers for storing data, which allows you to increase the efficiency of any e-commerce business.